WH SPORTS GROUP UNITE MR. GREEN & PDC IN PLAYERS CHAMPIONSHIP DEAL

The award-winning online gaming operator Mr Green has partnered with the Professional Darts Corporation as title sponsor of November’s ‘The Mr Green Sport Players Championship Finals’ in Minehead. WH Sports Group are delighted to have worked with Mr Green and PDC to bring the deal together.

A field of 64 top professional players will compete in the Mr Green-sponsored tournament at the Butlins Minehead Resort in Somerset from November 24-26, with reigning champion Michael van Gerwen looking to lift the trophy for the third successive year.

To celebrate Mr Green’s first darts partnership there will be a series of price boosts and promotions running in social media and on Mr Green’s website. Alongside the UK, both Germany and the Netherlands will specifically benefit from the deal with strong broadcasting reach on TV and local media. Jesper Kärrbrink, CEO, Mr Green Ltd, comments: “This is a great opportunity to partner with a major sporting event and we know darts is very popular in some of our key markets. The event promises to be a fantastic occasion with lots of passionate darts fans who we can start to build a relationship with as a brand.”

PDC Chief Executive Matthew Porter said: “We’re delighted to welcome Mr Green as the new title sponsors of the Mr Green Sport Players Championship Finals. This exciting tournament which will give their new sportsbook product worldwide exposure as well as great interaction with a capacity crowd in Minehead.”

The Mr Green Sport Players Championship Finals will be broadcast live in the UK through ITV4 from November 24-26, with play being held across six sessions.