Plus500, a leading technology platform for trading contracts for difference internationally, has signed an agreement with Atalanta Bergamasca Calcio (‘Atalanta B.C.’), to become its sole and exclusive main sponsor for a three year period beginning 1 September 2020. The deal was brokered by WH Sports, who have represented Plus500 on multiple sports sponsorship acquisitions, including main sponsorship deals with Atletico Madrid, Young Boys and Australian rugby team The Brumbies.
Atalanta B.C. are in a hugely exciting phase of their history, finishing in the top four of Serie A three times in the last four seasons. In the UEFA Champions League, the team qualified for the 2019-2020 Final-8 tournament in Lisbon and will participate in the 2020-2021 UEFA Champions League season starting from the group stage.
As part of the agreement, the Plus500 logo will feature on the front of the Atalanta B.C. jersey for both national and international games and, in addition, Plus500 will have access to branding rights.
Plus500 has derived significant returns to date through sponsorship of successful sports’ teams internationally, increasing brand recognition globally, growing brand awareness in important markets and expanding the customer base of the company in new and existing territories.
David Zruia, Chief Executive Officer of Plus500, said: “We are pleased to be partnering with Atalanta B.C., a club that is full of soul and has a special place in the hearts of the people of Bergamo. Atalanta is a rising power in Italian and international football, and we look forward to supporting them as they continue to grow and progress, particularly as they enter another season in the UEFA Champions League. This partnership, alongside our existing sponsorship agreements, adds to the fantastic strength of our sponsorship programmes globally. It also strengthens our presence in Italy, an important market with good growth potential, and supports the international brand recognition of Plus500 and our ability to increase customer base globally.”
Luca Percassi, Chief Executive Officer of Atalanta Bergamasca Calcio, said: “We are really happy to announce the partnership and thus welcome Plus500, a leading international company, which will be Atalanta’s main sponsor for the next three seasons. It is a great satisfaction for us to be able to collaborate with such a prestigious brand that will undoubtedly and significantly contribute to the Club’s growth. It is also a source of pride for us that Plus500, to help develop and strengthen its brand in Italy, has decided to forge this partnership with Atalanta.”