Today, multiple award-winning forex broker, FXTM, announced its sponsorship of IndyCar driver Ed Jones. This deal follows hot on the heels of the broker’s F1™ sponsorship with Sahara Force India, and will see this challenger brand take a prominent role in two of the three most iconic events in the motorsport calendar.
When Sahara Force India’s car hit the track at the start of the F1™ season, FXTM was introduced to a whole new audience. At that time, the broker boasted offices and training centers in some of the world’s most significant financial hubs. Over half a million people globally are signed up to its trading platform, and a prominent logo on the most photographed car on the F1™ grid exposed the broker to millions more.
“Motorsports offers an unrivalled opportunity to introduce our brand to a broader audience,” explains Martin Lamming, FXTM’s Global Head of Marketing. “The synergies between trading and racing are striking – both rely on speed, dedication, and an on-going commitment to development. FXTM is known for its superior trading conditions, innovative technology, and an unrivalled focus on client education. It makes sense for us to take a prominent role in Motorsports.”
Whether it is Formula One™, IndyCar or the World Endurance Series; motorsports offer brands a valuable opportunity to increase their exposure. Sponsorships are limited – there are only so many cars in each series — and F1™ and IndyCar alone expose companies to tens of millions of fans. That exclusivity comes at a price, and it is only big brands and the market leaders that can afford to dominate the motorsports circuits.
With their sponsorship of the fourth ranked F1™ team, Sahara Force India, and now Dale Coyne’s Ed Jones, one of IndyCar’s most prominent young stars, FXTM is clearly signaling its arrival as a leading broker. The brand has already garnered a collection of awards for its exemplary customer service, trading platform, educational program, and execution speed. This year, it added European Magazine’s prestigious Best Forex Broker, Firm of the Year (Europe) Award to its trophy case, and looks set to collect yet more accolades before 2017 is up.
This weekend will add one more milestone, as FXTM will take a prominent role in both the Indy 500 and Monaco F1™ Grand Prix, two of the biggest events in the motorsports calendar. Like Alonso, it has crossed the gap between the two formulas – F1™ and IndyCar. This really is the FXTM Race Weekend, and it signals the brand’s determination to continue its growth.
Both FXTM and new partner Ed Jones have their eyes firmly set on the top spot, and neither will take their foot off the gas. With an eye-watering qualifying time of 230.578mph under his belt, Jones is gunning for the Rookie of the Year title. “Ed has not only proven himself an exceptional driver in this series,” continues Lamming, “But has displayed his determination and commitment since his early days in the Intersteps Championships and Formula 3. To start the Indy 500 at 11th place on the grid in his debut year is testament to his dedication and commitment to his sport, and FXTM are proud to be partnering with him for this pivotal race.”
Whether FXTM’s presence in IndyCars will extend beyond the Indy 500 remains to be seen, but one thing is for certain, we haven’t see the last of this global broker’s presence in motorsports.