Castore Partner Newcastle United

WH Sports are delighted to announce a new multi-year partnership between British sportswear group Castore and Newcastle United Football Club, which will see Castore creating bespoke kit ready for the 2021/22 Premier League season.

As part of the partnership, Castore will take over the club’s retail operations – launching a new, modernised club store at St. James’ Park, a revamped online store and additional retail outlets in Newcastle city centre.

Castore – with its slogan Better Never Stops – was founded by sporting brothers Tom and Phil Beahon in 2015. It develops highly innovative sportswear using patented fabrics and advanced technical engineering and has established impressive partnerships across a wide range of sports.

As well as collaborations with several elite athletes, including Sir Andy Murray, Owen Farrell and Adam Peaty, Castore’s growing portfolio of teams includes the McLaren Formula 1 team, Glasgow Rangers and Wolverhampton Wanderers.

Castore expects to partner with five leading clubs across Europe for the 2022/2023 season. It aims to utilise its digital expertise and capabilities in technical engineering to create products that enhance player performance and increase club revenues from branded merchandise.

Lee Charnley, Managing Director at Newcastle United, said: “We are delighted to confirm the new partnership between Newcastle United and Castore.

“Castore has already built a reputation as an aspirational brand in a highly competitive sportswear market and we feel they are a great partner for the club.

“We welcome them to Newcastle United and look forward to developing a mutually beneficial relationship.”

Tom Beahon, co-founder of Castore, said: “I am thrilled to be partnering with one of the most historic and famous clubs in English football.

“Newcastle has a huge and deeply passionate fan base, and we look forward to giving the ‘Toon Army’ something else to get excited about next season.

“We believe the partnership signals not only a new shirt for the new season but also a new start, a new better for this iconic club.”

ICM.com Become Official Partner of Scuderia Alpha Tauri

WH Sports have brokered ICM.com’s first partnership within F1, as the forex brand join Scuderia AlphaTauri’s F1 team on a multi-year basis.

The partnership, which begins at this weekend’s Monaco Grand Prix, will be aimed at raising global brand awareness for ICM.com. This will be achieved by running several marketing campaigns on AlphaTauri’s digital and social platforms throughout the year.

In addition, ICM.com will receive prominent branding on the race suits of drivers Pierre Gasly and Yuki Tsunoda, as well as on team kit and in the garages.

“I’m pleased to announce this exciting partnership with ICM.com who, like Scuderia AlphaTauri, operates on a global scale every day,” said Franz Tost, AlphaTauri team principal.

“As a team that competes in an international championship, we are exposed to FOREX transactions daily, which is one of the core competencies of the ICM.com business.

“It’s great to welcome such a future-oriented company to our team and we look forward to building a strong relationship together this season.”

Turkish Grand Prix cancelled as F1 reshuffles 2021 calendar

AlphaTauri have also announced a partnership with global blockchain platform Fantom.

Gasly secured a brand ambassador deal with Fantom earlier in the season, with his partnership with the company set to continue.

As part of the deal, Fantom’s logo will feature on AlphaTauri’s AT02 car during the Monaco and Abu Dhabi Grands Prix

British kart star Ollie Gray joins WH Sports ahead of single-seater debut

Rising British motor racing star Ollie Gray has added another string to his bow ahead of his single-seater debut with Fortec Motorsports in the F4 British Championship certified by FIA – powered by Ford EcoBoost this year, after joining WH Sports’ stable of talented athletes.

The forthcoming campaign will represent Gray’s graduation to car racing, following a tremendously successful stint in karts. In 2019, the Chipstead-born ace won both the prestigious Motorsport UK Kartmasters Grand Prix and British Kart Championship at X30 Junior level, while simultaneously finishing as runner-up in the IAME Euro Series.

Last year, Gray stepped up to the international stage full-time under the colours of Ferrari Formula 1 driver Charles Leclerc with the Leclerc by Lennox Racing outfit. Contesting both the FIA World and European Championships as well as various WSK competitions in the OK class, he notably sped to an eye-catching victory in the WSK Euro Series at Sarno in Italy.

Now, the 15-year-old is ready to accelerate his career up through the gears after signing to race for reigning champions Fortec in Britain’s FIA Formula 4 series, which benefits from the considerable kudos and exposure of being on the ITV4-live televised British Touring Car Championship package. Not only that, but it has in the past helped to catapult the likes of current McLaren Formula 1 ace Lando Norris onto the fast track towards superstardom.

As Gray prepares to take his own first steps on the FIA single-seater ladder, the highly-rated Surrey teenager will do so with the full support of WH Sports – an organisation that has already carved out an enviable reputation in the industry for spotting and nurturing future motorsport stars. The ten-weekend British F4 season will get underway at Hampshire’s high-speed Thruxton Circuit on 8/9 May.

Ollie Gray, Athlete, WH Sports, said:

“This is a big year for me and my career. Having achieved success in karting – both nationally and internationally – I am well aware of the importance of maintaining that momentum as I move into cars. I obviously have a lot to learn in single-seaters, but I’m confident of being able to do so quickly and having a team of people around me to guide and support is a resource that will be absolutely vital. I am really happy for that to be WH Sports.”

Chris Harfield, Director, WH Sports, added:

“There’s no question that Ollie has been one of the top British karting talents in recent years, and we are delighted to be representing his career. He has excelled on the world karting scene and is now ready to tackle the next stage of his burgeoning career in British F4.

“With Richard [Dutton – Team Owner] and the entire staff at Fortec around him, Ollie will have a great environment in which to learn and progress. Fortec are hugely experienced at bringing promising young drivers on – you only need to look at some of the guys that have raced for them before, like Charles Leclerc, Max Verstappen and Stoffel Vandoorne, and what they have since gone on to accomplish to appreciate the team’s enviable track record of success.

“Ollie has already conducted a number of tests in the car, the results of which have been very encouraging, and I have no doubt that he has a very exciting year ahead of him!”

Bearman joins VAR for 2021 FIA F4

Up-and-coming racer Ollie Bearman has taken a big step in his motorsport career by signing for leading FIA F4 team, Van Amersfoort Racing (VAR).

Chelmsford-based Bearman caught Van Amersfoort Racing’s eye during the course of a successful rookie season last year, with wins in both the German and Italian FIA F4 Championships. With VAR, Bearman should be granted many more opportunities to add to his victory tally in 2021 – not to mention challenge for title glory.

His results last year were achieved despite having the shortest preparation time for the campaign – only racing due to a pandemic-enforced delay in the motorsport calendar that allowed him to turn 15 just in time to compete in FIA F4.

His move to single-seaters was made with a mere handful of tests under his belt, yet he still out-raced and out-qualified many more experienced drivers, scoring several podiums in addition to his two wins.

VAR is a multiple title-winning outfit and following such an impressive first season in cars, the team’s CEO Rob Niessink said he was extremely happy to have Bearman on-board.

“While we were on our way to winning the championship with our Red Bull Junior drivers last year, Ollie was one of the guys always giving us a hard time, and when we subsequently tested with him in December, we immediately ‘clicked’, giving both sides confidence that our co-operation would be successful,” Niessink said. “With Ollie, alongside the other drivers that we will announce soon, we know we again have a strong line-up to fight for the title. Let’s go for it!”

Bearman’s success last year came off the back of clinching both the Junior European and Junior World karting crowns in the X30 class in 2019. The King Edward VI Grammar School student also had a triumph in the X30 Winter Cup in Valencia to his name, before taking the step up to single-seaters.

On this latest move, Bearman said: “I’m really pleased to be joining VAR for the 2021 season in F4. We had a very positive test at the end of last year and I am confident that we have the ability to be really strong together. There are a lot of good teams and drivers in F4, but our goal is to finish 2021 with a championship title. I am looking forward to getting on-track and preparing with the team for a big season ahead.”

Sophia Floersch joins WH Sports athlete roster

Rising German racer Sophia Floersch is the latest addition to WH Sports’ stable of talented athletes, further endorsing the credentials of an organisation that has already carved out an enviable reputation in the industry for spotting and nurturing motorsport stars, while brokering major sponsorship deals at the very highest levels of global sport.

Following a formative career in karting, Floersch initially made a name for herself in the BTCC-supporting Ginetta Junior Championship in 2015, re-writing the record books at Thruxton by becoming not only the youngest driver ever to triumph in the single-spec series, but also the first rookie to win both races over the course of a single weekend.

The following year, she continued to make waves as the first female competitor to score points in Germany’s ADAC Formel 4 single-seater championship – this time on her debut. Two races later, she very nearly reached the rostrum.

A second season in the series in 2017 yielded a brace of podium finishes and fastest laps, before Floersch was catapulted firmly into the global spotlight – quite literally – on 18 November, 2018. While contesting the famous Macau Grand Prix, contact with another car on the main straight resulted in a front-left suspension failure that pitched her sideways into the notorious Lisboa Bend at more than 170mph. Flying over the catch fencing, the spectacular impact left the 20-year-old with a spinal fracture that required surgery.

Demonstrating her steely resolve to succeed, barely 100 days later, Floersch was back behind the wheel and back on-track, in recognition of which, she was presented with the ‘World Comeback of the Year’ accolade at the prestigious Laureus World Sports Awards.

Last year, she again made history – twice – as the first woman to race in the current FIA Formula 3 Championship and as a member of the first all-female crew to enter the LMP2 category in the legendary Le Mans 24 Hours, widely regarded as one of the toughest races on the planet. Sharing the Richard Mille Racing Team prototype with Tatiana Calderón and Beitske Visser, the Bavaria-born ace impressively placed ninth in-class out of the 17 LMP2 finishers, underscoring her raw pace, rapid learning abilities and versatility.

As she prepares to take the next step in her career in 2021, Floersch will do so with the full support of WH Sports – and she is excited to begin working with the agency.

Sophia Floersch, Official Athlete, WH Sports, said:

“I am very happy to be working with WH Sports moving forward. It’s important in such a relationship that we enjoy working together and share the same mindset. I want to drive for the best teams to have the best chance of winning. I want to get to the top and I am going to do everything I can to achieve that. I will participate in every training and preparation session, simply because I love it.

“I think in WH Sports, I have found the right agency and most importantly, the right people to help me to reach my maximum – from the management side to coaching both at and away from the track, nutrition and mental help. They will help me in every small aspect to make me a better all-round athlete.

“For me, it’s important to be able to prove what I am capable of – winning and driving great races. Motorsport is about opportunities and making the best of them, and WH Sports will help me to secure those opportunities to show what I can do. The upcoming years are very significant for my career, and it’s good to have people with a lot of knowledge about the sport around me. This isn’t about being the best woman – it’s about beating the men.”

Chris Harfield, Director, WH Sports, added:

“We are all delighted and excited to welcome Sophia on-board at WH Sports. Since the start of her career, Sophia has achieved great things in motorsport. Her focus and determination to reach the very top of the sport is something I really admire, and she is a great role model and example to future generations of motor racing drivers. She works extremely hard on the track and equally hard off the track, being a brand ambassador for many multi-national companies. At the age of just 20, Sophia is breaking records in every series she enters, and we have no doubt that trend will continue.

“The accident in Macau would have ended the career of many a less determined driver, but above all else, Sophia is a fighter and she simply refused to let it hold her back or define her. Her attitude and approach are exemplary, and in what has traditionally been a male-dominated sport, she is increasingly breaking down barriers and outperforming her male counterparts in equal machinery.

“Sophia has no interest in being the best female driver on the grid – she wants to be recognised, irrespective of gender – and for that, she is to be thoroughly commended. We have assembled a team around Sophia that will equip her with everything she requires to continue forging her way to the pinnacle of the sport, and we are looking forward to our journey together!”

WH Sports appoints ex-F1 Sporting Manager to fulfil key management role

Multi-faceted sports agency WH Sports has appointed Enzo Mucci as its Sporting Director, with the former single-seater and sportscar racer set to head up the organisation’s driver development programme going into 2021.

Mucci began his motorsport career behind the steering wheel, winning multiple national championships prior to specialising in sport-specific performance coaching in 2004.

Between 2004 and 2006, Enzo served as a BMW Scholarship Programme Coach, stepping up to the role of BMW European Chief Coach for the following two years. From 2008 to 2010, Mucci was a Performance Coach for Gravity Sport Management, before joining Lotus Renault F1’s Junior Team as Sporting Manager between 2010 and 2012.

Over the past two decades, the 44-year-old Briton has worked with drivers that have competed in Formula 1, North America’s IndyCar Series, the FIA World Endurance Championship (FIA WEC), the pan-European DTM touring car series and FIA Formula E, including 2020 F1 stars Esteban Ocon and Romain Grosjean, two-time DTM Champion Marco Wittmann, fellow DTM front-runner Christian Vietoris and Formula E race-winner Alexander Sims.

Mucci leverages his experience and expertise to help drivers improve their mental strength, technical understanding and performance both inside and out of the cockpit, teaching them the specific personal skills required to win in motor racing and forge a successful long-term career in the sport.

His appointment by WH Sports adds to the kudos of an organisation that has already carved out an enviable reputation in the industry for spotting and nurturing the next generation of motorsport stars, while simultaneously brokering high-profile sports sponsorship agreements.

 

Enzo Mucci, Sporting Director, WH Sports, said:

“I have always admired the way in which WH Sports has helped drivers over the years. The WHS team offers a truly professional service, which is evident in the outstanding results its drivers have achieved across a variety of championships and disciplines.

“For a driver to succeed, it is imperative that they have the right people around them. They need a team of people who are commercially astute, have a large network and can help to improve their overall performance. In joining WH Sports, I can confidently say that we can give drivers everything they need to develop and maintain a successful racing career.”

 

Chris Harfield, Director, WH Sports, added:

“We are immensely proud to confirm Enzo as WH Sports’ new Sporting Director. He has been a leading professional in relation to developing top-class drivers for more than two decades, and he brings a wealth of experience and expertise to the table, to assist both our current and future drivers.

“As Sporting Director, Enzo will be overseeing the ‘on-track’ aspects of our drivers’ careers and ensuring that the environments in which we place them, provide them with the opportunity to succeed. Whilst as an agency, we believe we are an industry leader in the commercial and sponsorship space, Enzo’s appointment will enable us to provide our drivers with an edge on the sporting side, which is something we are all really excited about.”

Castore Sign Multi-year Deal with Melbourne Storm

Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier.

The two sides have agreed a five-year deal, beginning with the 2021 season and running until the 2025 campaign.

Sports marketing agency WH Sports brokered the agreement, as was the case with Castore’s first entry into the Australian market when it signed a kit supply deal with fellow NRL side, the Sydney Roosters in October.

The brand has identified the country as a key growth market in its international development plans.

Castore will take over the role from Australian teamwear specialists ISC.

The UK-based sportswear brand is increasingly moving into the teams kit supply sector, having signed deals with Scottish football club Rangers, Cricket West Indies and the Lawn Tennis Association.

There is also a yet-to-be announced deal with English Premier League side Newcastle United.

In August, the company appointed Pascal Lafitte as head of team partnerships, commercial and marketing.

The Liverpool-based Castore was founded in 2016 after Tom and Phil Beahon decided to ditch professional sport for the apparel business. Previously, the brothers played at Liverpool, Manchester United and Tranmere Rovers in the academy teams.

ClearScore partner Fulham as sleeve sponsor for 2020/21 season

Top-flight English soccer club Fulham have named credit scoring and product marketplace ClearScore as their principal partner and sleeve sponsor.

The company’s logo was visible on the left sleeve of the Fulham players during their Premier League games against Everton and Leicester City, and will continue to appear on the team’s shirts until the end of the 2020/21 season.

In addition, ClearScore will benefit from brand exposure via pitchside LED perimeter advertising and on the scoreboard at the club’s Craven Cottage home.

The deal, which was brokered by the WH Sports agency, is the second major partnership to be signed by Fulham since their return to England’s top flight, after they named gambling firm BetVictor as their shirt sponsor for two years.

“We are excited to work with a progressive organisation which offers a broad range of financial information and services for free,” said Fulham chief executive Alistair Mackintosh. “The ClearScore logo complements our stylish playing shirts and provides fantastic exposure for the ClearScore brand to a global football audience.”

Castore X Sydney Roosters

WH Sports are delighted to announce our role in representing British apparel brand Castore and brokering their newest partnership with Australian professional rugby league football club Sydney Roosters, their first partnership in Australian sport.

November marks the start of a 5 year deal with the Roosters, commencing with the 2021 season. The movement into the Australian sportswear market is a clear demonstration of Castore’s plan for international growth, that will ignite the future of athletic sportswear.

“We are thrilled to enter this partnership with the Sydney Roosters, one of Australia’s most successful sporting franchises” – Castore Managing Director, Thomas Beahon.

The Sydney Roosters is the only Foundation Club remaining to have completed in every professional season since 1908. The Roosters have won 15 Premierships and are also the most successful team in World Club Challenge history, currently holding 5 World Championships.

Castore’s philosophy is ‘Better Never Stops’, which is why they continuously innovate to create products that make athletes better, developing fabrics that perform for the individuals that wear them, strengthening their movements and proving that there truly is nothing like them in the market. This philosophy synchronises with the Sydney Roosters’ vision and wonderful tradition to be better each day, both as athletes and individuals.

The partnership with Sydney Roosters, gives Castore the pleasure of manufacturing the famous Tricolours jersey; a piece that will capture the innovation and highest technical standard that they serve at Castore, with the symbolic emblem of the Australian Club.

Castore continue to produce the highest quality of product, working with the top manufacturing facilities in the world to ensure the high level proudly generated at Castore is maintained for both athletes and fans, and we are delighted that the Club and directors support the impact of such an exciting partnership.

“The Roosters are proud to have been approached and identified by Castore…The Australian Sporting marketing landscape is one of the most competitive in the world and to be identified by Castore as their preferred Club is very humbling. We look forward to unveiling an exciting range of products for our members and fans. Equally, our players are very excited to be wearing Castore apparel for the next five years” – Sydney Roosters COO Jarrod Johnstone.

ICM.com Become The Official Sleeve Partner of Newcastle United

WH Sports are delighted to announce a new shirt sleeve partnership with between global investment house ICM.com and Newcastle United Football Club.

The Magpies’ first team will bear the award-winning firm’s ICM.com branding on their shirt sleeves over the 2020/21 Premier League season, while ICM.com will also benefit from a number of additional commercial benefits including high profile advertising and hospitality.

ICM.com is the official website of ICM Capital – an international online Forex and CFD trading firm established in 2009.

It is regulated in seven jurisdictions around the world and offers a diverse range of trading products including foreign exchange, commodities, futures and indices.

ICM.com’s Civil Liability Insurance Programme, which protects ICM clients against losses caused by any error, omission, negligence, fraud, or the failure to perform its activities or services, covers up to £5,000,000 (terms and conditions apply).

Dale Aitchison, head of commercial at Newcastle United, said: “I am delighted to welcome ICM.com to our growing roster of leading, forward-thinking partner brands. ICM.com is already an established name in the trading industry, with 20 global awards to its name. We look forward to building on that success together with campaigns, competitions and content that deliver value to our supporters.

Shoaib Abedi, founder and director of ICM.com, said: “We are really excited to partner with Newcastle United, a world-renowned English Premier League football club. “We are looking forward to see ICM.com on the players’ sleeves in the Premier League and we will be watching on and celebrating the team’s successes with our clients and fans.”

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