Category: Sponsorship

Castore and Harlequins are delighted to begin their Technical and Retail partnership ahead of the 2022/23 season.

With the new Men’s and Women’s Home playing kits and Travel & Training Wear ranges set to be revealed in the coming weeks, Harlequins and Castore are delighted to announce their new, multi-year partnership.

Seeing unparalleled growth since their inception in 2015, Castore will supply all training and playing wear for the Club, covering the Men’s, Women’s and Youth teams, as well as take over the running of Harlequins’ retail operations at The Stoop.

Castore’s partnership portfolio boasts an impressive lineup from England Cricket, Rangers FC, Newcastle United, Aston Villa, Wolverhampton Wanderers, Sevilla FC, Bayer 04 Leverkusen, McLaren F1 and Auto, and athletes such as Matt Fitzpatrick, Sir Andy Murray and Adam Peaty.

Harlequins CEO Laurie Dalrymple said: “We are delighted to announce the appointment of Castore as the Club’s Official Technical & Retail partner.

“After eight very successful seasons partnering with adidas, we have undertaken an extremely thorough process of reviewing our Club Technical & Retail partner, talking to many of the leading global brands in this space. Castore were a clear standout as a best-in-class business that has seen huge growth since its founding in 2015. Their dual approach of supporting our retail operation as well as high-quality products for our players and supporters stood head and shoulders above their competition.

“One of the key requirements we identified for our new Technical & Retail partner was the ability to supply high-performance clothing for our playing groups, both Men & Women. Castore has a strong record of supplying high-quality women’s-fit clothing and we are excited to see Harlequins Women take to the field in Castore products next season.

“Over the last two years we have seen huge support and engagement for the Club within our loyal supporter base and we are looking forward to seeing this new partnership help to supply our supporters with the latest official Harlequins merchandise – we can’t wait to see their reaction to the new kit”.

Tom Beahon, Castore founder, said: “We are thrilled to partner with Harlequins. As a founding member of the RFU, Harlequins is a truly iconic brand within the world of rugby that is leading the way when it comes to growing the game.

“Harlequins’ annual Big Game, Big Summer Kick-Off and The Game Changer campaigns are sport-leading events within rugby union and perfectly embody Castore’s Better Never Stops ethos. We feel this partnership is an ideal fit for two premium brands that focus on innovation and quality.”

Castore and Harlequins are set to unveil their 2022/23 season kits in the coming weeks.

About Castore

Founded in Liverpool, England by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions. For more information, please visit Castore.com

QPR can confirm that CopyBet has become the club’s official betting partner.

The agreement will see CopyBet’s branding feature on the back of the first team’s playing shirts.
CopyBet is a sportsbook that offers competitive odds and attractive deals for both pre-match and in-play betting with more than 18,000 events daily.

In addition, you’ll find exclusive enhanced prices around major football matches, including the Premier League, Championship and Champions League.

Meanwhile, all new R’s fans that sign up will receive a no deposit £5 free bet to place on any QPR match throughout the season.

CopyBet also allows you to copy bets from any Tipster on the platform and take advantage of their expert knowledge. Once you’ve found the Tipster you like, simply follow them, and the CopyBet platform will automatically copy their bets for you.
Tipsters are ranked based on their recent betting performance so that customers can make informed decisions on where to place their bets.

CopyBet operates under the UK Gambling Commission Licence and is also a member of the Independent Betting Adjudication Service (IBAS).

Anton Ivanov, CopyBet UK’s business development director, said: “We are delighted to announce our partnership with Queens Park Rangers. As passionate football supporters we are extremely happy to be involved with such a historic English club. It is set to be an exciting season for CopyBet working with QPR.”

Euan Inglis, QPR’s commercial director, said: “We are excited about this new partnership with CopyBet. Their model is very different to others in the marketplace with their innovative use of Tipsters.

“Anton and the team at CopyBet have been a pleasure to deal with as we embark on this multi-year partnership, which will include a number of creative, collaborative initiatives.”

Charlton Athletic and premium sportswear brand, Castore are delighted to announce their new multi-year partnership. The partnership will see Castore become the club’s official kit and retail partner from the 2022/23 season.

The deal becomes one of the most valuable commercial partnerships in Charlton’s recent history and follows the news that RSK and the University of Greenwich will be shirt sponsors from the 2022/23 season.

As part of the partnership, Castore will take over the club’s retail operations, which will include a revamp of the club shop at The Valley as well as the club’s online shop. Castore will provide kit for all Charlton teams and for Charlton Athletic Community Trust.

Tom Beahon, Co-founder of Castore, said: “We are thrilled to welcome Charlton Athletic F.C. to the Castore team.

“Charlton are an impressive British club with an ambitious mindset, and we believe they perfectly represent our ‘Better Never Stops’ ethos. “The partnership further strengthens our presence in football, and we’re proud to continue this journey with Charlton and their deeply passionate fanbase.”

The club’s Owner and CEO, Thomas Sandgaard, said: “We are proud to announce our partnership with Castore. Like us, they are a company with big ambitions and they want to be a part of our growth.

“They have been working with us on exciting new plans to revamp our club shop and will be creating new customized kits for us to play in next season.

“I am excited to have partnered with Castore, a high-quality shirt and merchandise partner as we build for the future at Charlton.

“Aside for their quality products we know they will be aligned with us in providing a higher level of service for our supporters. Our club shop, both at The Valley and online, will be getting revamped to ensure a better experience and service going forward.”

Mukuru, a next generation financial services platform and one of the largest money transfer providers in Africa, will become Crystal Palace’s official sleeve sponsor for the 2022/23 season.

Mukuru has more than ten million customers, and has completed more than 100 million transactions since inception in 2004. In addition to offering International Money Transfers, Mukuru also helps its customers around the world to address their broader financial needs.

Palace’s squad boasts several key players who represent African countries, including Wilf Zaha, Jordan Ayew, Jeff Schlupp, and African Cup of Nations winner Cheikhou Kouyate.

Andy Jury, CEO of Mukuru, says,

“Mukuru is a business that puts the customer at the centre of everything we do. Our essence and passion lie in helping to solve problems for Africa’s emerging consumers through financial inclusion and uniting people across the world. This passion drives the way we do business, the way we communicate with our customers and the way we choose partnerships.

“Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support.

“A team with several African players and an iconic coach with strong African heritage in Patrick Viera who our Mukuru customers look up to and resonate with. We are excited to be associated with Crystal Palace, a well-respected and prestigious Premier League team. The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world,”

Barry Webber, Commercial Director of Crystal Palace, says,

“This is a really exciting partnership for Crystal Palace, and we’re thrilled to welcome Mukuru on board.

“As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year.

This partnership will help us to continue to expand our international fanbase, and Mukuru join us at a fantastically exciting time for the club, both on the pitch and off of it.”

Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier.

The two sides have agreed a five-year deal, beginning with the 2021 season and running until the 2025 campaign.

Sports marketing agency WH Sports brokered the agreement, as was the case with Castore’s first entry into the Australian market when it signed a kit supply deal with fellow NRL side, the Sydney Roosters in October.

The brand has identified the country as a key growth market in its international development plans.

Castore will take over the role from Australian teamwear specialists ISC.

The UK-based sportswear brand is increasingly moving into the teams kit supply sector, having signed deals with Scottish football club Rangers, Cricket West Indies and the Lawn Tennis Association.

There is also a yet-to-be announced deal with English Premier League side Newcastle United.

In August, the company appointed Pascal Lafitte as head of team partnerships, commercial and marketing.

The Liverpool-based Castore was founded in 2016 after Tom and Phil Beahon decided to ditch professional sport for the apparel business. Previously, the brothers played at Liverpool, Manchester United and Tranmere Rovers in the academy teams.