Castore appointed Official Technical & Retail Partner of Harlequins

Castore and Harlequins are delighted to begin their Technical and Retail partnership ahead of the 2022/23 season.

With the new Men’s and Women’s Home playing kits and Travel & Training Wear ranges set to be revealed in the coming weeks, Harlequins and Castore are delighted to announce their new, multi-year partnership.

Seeing unparalleled growth since their inception in 2015, Castore will supply all training and playing wear for the Club, covering the Men’s, Women’s and Youth teams, as well as take over the running of Harlequins’ retail operations at The Stoop.

Castore’s partnership portfolio boasts an impressive lineup from England Cricket, Rangers FC, Newcastle United, Aston Villa, Wolverhampton Wanderers, Sevilla FC, Bayer 04 Leverkusen, McLaren F1 and Auto, and athletes such as Matt Fitzpatrick, Sir Andy Murray and Adam Peaty.

Harlequins CEO Laurie Dalrymple said: “We are delighted to announce the appointment of Castore as the Club’s Official Technical & Retail partner.

“After eight very successful seasons partnering with adidas, we have undertaken an extremely thorough process of reviewing our Club Technical & Retail partner, talking to many of the leading global brands in this space. Castore were a clear standout as a best-in-class business that has seen huge growth since its founding in 2015. Their dual approach of supporting our retail operation as well as high-quality products for our players and supporters stood head and shoulders above their competition.

“One of the key requirements we identified for our new Technical & Retail partner was the ability to supply high-performance clothing for our playing groups, both Men & Women. Castore has a strong record of supplying high-quality women’s-fit clothing and we are excited to see Harlequins Women take to the field in Castore products next season.

“Over the last two years we have seen huge support and engagement for the Club within our loyal supporter base and we are looking forward to seeing this new partnership help to supply our supporters with the latest official Harlequins merchandise – we can’t wait to see their reaction to the new kit”.

Tom Beahon, Castore founder, said: “We are thrilled to partner with Harlequins. As a founding member of the RFU, Harlequins is a truly iconic brand within the world of rugby that is leading the way when it comes to growing the game.

“Harlequins’ annual Big Game, Big Summer Kick-Off and The Game Changer campaigns are sport-leading events within rugby union and perfectly embody Castore’s Better Never Stops ethos. We feel this partnership is an ideal fit for two premium brands that focus on innovation and quality.”

Castore and Harlequins are set to unveil their 2022/23 season kits in the coming weeks.

About Castore

Founded in Liverpool, England by former athletes and brothers Tom and Phil Beahon, Castore was created with a vision of becoming the number one premium sportswear brand in the world. Castore exists for one single reason – to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS, an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions. For more information, please visit

CopyBet confirmed as a new partner

QPR can confirm that CopyBet has become the club’s official betting partner.

The agreement will see CopyBet’s branding feature on the back of the first team’s playing shirts.
CopyBet is a sportsbook that offers competitive odds and attractive deals for both pre-match and in-play betting with more than 18,000 events daily.

In addition, you’ll find exclusive enhanced prices around major football matches, including the Premier League, Championship and Champions League.

Meanwhile, all new R’s fans that sign up will receive a no deposit £5 free bet to place on any QPR match throughout the season.

CopyBet also allows you to copy bets from any Tipster on the platform and take advantage of their expert knowledge. Once you’ve found the Tipster you like, simply follow them, and the CopyBet platform will automatically copy their bets for you.
Tipsters are ranked based on their recent betting performance so that customers can make informed decisions on where to place their bets.

CopyBet operates under the UK Gambling Commission Licence and is also a member of the Independent Betting Adjudication Service (IBAS).

Anton Ivanov, CopyBet UK’s business development director, said: “We are delighted to announce our partnership with Queens Park Rangers. As passionate football supporters we are extremely happy to be involved with such a historic English club. It is set to be an exciting season for CopyBet working with QPR.”

Euan Inglis, QPR’s commercial director, said: “We are excited about this new partnership with CopyBet. Their model is very different to others in the marketplace with their innovative use of Tipsters.

“Anton and the team at CopyBet have been a pleasure to deal with as we embark on this multi-year partnership, which will include a number of creative, collaborative initiatives.”

Castore and Charlton Athletic announce multi-year partnership

Charlton Athletic and premium sportswear brand, Castore are delighted to announce their new multi-year partnership. The partnership will see Castore become the club’s official kit and retail partner from the 2022/23 season.

The deal becomes one of the most valuable commercial partnerships in Charlton’s recent history and follows the news that RSK and the University of Greenwich will be shirt sponsors from the 2022/23 season.

As part of the partnership, Castore will take over the club’s retail operations, which will include a revamp of the club shop at The Valley as well as the club’s online shop. Castore will provide kit for all Charlton teams and for Charlton Athletic Community Trust.

Tom Beahon, Co-founder of Castore, said: “We are thrilled to welcome Charlton Athletic F.C. to the Castore team.

“Charlton are an impressive British club with an ambitious mindset, and we believe they perfectly represent our ‘Better Never Stops’ ethos. “The partnership further strengthens our presence in football, and we’re proud to continue this journey with Charlton and their deeply passionate fanbase.”

The club’s Owner and CEO, Thomas Sandgaard, said: “We are proud to announce our partnership with Castore. Like us, they are a company with big ambitions and they want to be a part of our growth.

“They have been working with us on exciting new plans to revamp our club shop and will be creating new customized kits for us to play in next season.

“I am excited to have partnered with Castore, a high-quality shirt and merchandise partner as we build for the future at Charlton.

“Aside for their quality products we know they will be aligned with us in providing a higher level of service for our supporters. Our club shop, both at The Valley and online, will be getting revamped to ensure a better experience and service going forward.”

Mukuru become official sleeve sponsor of Crystal Palace

Mukuru, a next generation financial services platform and one of the largest money transfer providers in Africa, will become Crystal Palace’s official sleeve sponsor for the 2022/23 season.

Mukuru has more than ten million customers, and has completed more than 100 million transactions since inception in 2004. In addition to offering International Money Transfers, Mukuru also helps its customers around the world to address their broader financial needs.

Palace’s squad boasts several key players who represent African countries, including Wilf Zaha, Jordan Ayew, Jeff Schlupp, and African Cup of Nations winner Cheikhou Kouyate.

Andy Jury, CEO of Mukuru, says,

“Mukuru is a business that puts the customer at the centre of everything we do. Our essence and passion lie in helping to solve problems for Africa’s emerging consumers through financial inclusion and uniting people across the world. This passion drives the way we do business, the way we communicate with our customers and the way we choose partnerships.

“Soccer is the most supported sport on the African continent, uniting people globally, and our customers identified Crystal Palace as one of the teams they support.

“A team with several African players and an iconic coach with strong African heritage in Patrick Viera who our Mukuru customers look up to and resonate with. We are excited to be associated with Crystal Palace, a well-respected and prestigious Premier League team. The sponsorship places Mukuru on an international stage, further entrenching our global presence, operating in over 50 countries around the world,”

Barry Webber, Commercial Director of Crystal Palace, says,

“This is a really exciting partnership for Crystal Palace, and we’re thrilled to welcome Mukuru on board.

“As a club, we are incredibly proud of our links with the African continent, which were encapsulated by midfielder Cheikhou Kouyate winning the African Cup of Nations earlier this year.

This partnership will help us to continue to expand our international fanbase, and Mukuru join us at a fantastically exciting time for the club, both on the pitch and off of it.” Become Official Partner of Scuderia Alpha Tauri

WH Sports have brokered’s first partnership within F1, as the forex brand join Scuderia AlphaTauri’s F1 team on a multi-year basis.

The partnership, which begins at this weekend’s Monaco Grand Prix, will be aimed at raising global brand awareness for This will be achieved by running several marketing campaigns on AlphaTauri’s digital and social platforms throughout the year.

In addition, will receive prominent branding on the race suits of drivers Pierre Gasly and Yuki Tsunoda, as well as on team kit and in the garages.

“I’m pleased to announce this exciting partnership with who, like Scuderia AlphaTauri, operates on a global scale every day,” said Franz Tost, AlphaTauri team principal.

“As a team that competes in an international championship, we are exposed to FOREX transactions daily, which is one of the core competencies of the business.

“It’s great to welcome such a future-oriented company to our team and we look forward to building a strong relationship together this season.”

Turkish Grand Prix cancelled as F1 reshuffles 2021 calendar

AlphaTauri have also announced a partnership with global blockchain platform Fantom.

Gasly secured a brand ambassador deal with Fantom earlier in the season, with his partnership with the company set to continue.

As part of the deal, Fantom’s logo will feature on AlphaTauri’s AT02 car during the Monaco and Abu Dhabi Grands Prix

Castore Sign Multi-year Deal with Melbourne Storm

Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier.

The two sides have agreed a five-year deal, beginning with the 2021 season and running until the 2025 campaign.

Sports marketing agency WH Sports brokered the agreement, as was the case with Castore’s first entry into the Australian market when it signed a kit supply deal with fellow NRL side, the Sydney Roosters in October.

The brand has identified the country as a key growth market in its international development plans.

Castore will take over the role from Australian teamwear specialists ISC.

The UK-based sportswear brand is increasingly moving into the teams kit supply sector, having signed deals with Scottish football club Rangers, Cricket West Indies and the Lawn Tennis Association.

There is also a yet-to-be announced deal with English Premier League side Newcastle United.

In August, the company appointed Pascal Lafitte as head of team partnerships, commercial and marketing.

The Liverpool-based Castore was founded in 2016 after Tom and Phil Beahon decided to ditch professional sport for the apparel business. Previously, the brothers played at Liverpool, Manchester United and Tranmere Rovers in the academy teams.

ClearScore partner Fulham as sleeve sponsor for 2020/21 season

Top-flight English soccer club Fulham have named credit scoring and product marketplace ClearScore as their principal partner and sleeve sponsor.

The company’s logo was visible on the left sleeve of the Fulham players during their Premier League games against Everton and Leicester City, and will continue to appear on the team’s shirts until the end of the 2020/21 season.

In addition, ClearScore will benefit from brand exposure via pitchside LED perimeter advertising and on the scoreboard at the club’s Craven Cottage home.

The deal, which was brokered by the WH Sports agency, is the second major partnership to be signed by Fulham since their return to England’s top flight, after they named gambling firm BetVictor as their shirt sponsor for two years.

“We are excited to work with a progressive organisation which offers a broad range of financial information and services for free,” said Fulham chief executive Alistair Mackintosh. “The ClearScore logo complements our stylish playing shirts and provides fantastic exposure for the ClearScore brand to a global football audience.” Become The Official Sleeve Partner of Newcastle United

WH Sports are delighted to announce a new shirt sleeve partnership with between global investment house and Newcastle United Football Club.

The Magpies’ first team will bear the award-winning firm’s branding on their shirt sleeves over the 2020/21 Premier League season, while will also benefit from a number of additional commercial benefits including high profile advertising and hospitality. is the official website of ICM Capital – an international online Forex and CFD trading firm established in 2009.

It is regulated in seven jurisdictions around the world and offers a diverse range of trading products including foreign exchange, commodities, futures and indices.’s Civil Liability Insurance Programme, which protects ICM clients against losses caused by any error, omission, negligence, fraud, or the failure to perform its activities or services, covers up to £5,000,000 (terms and conditions apply).

Dale Aitchison, head of commercial at Newcastle United, said: “I am delighted to welcome to our growing roster of leading, forward-thinking partner brands. is already an established name in the trading industry, with 20 global awards to its name. We look forward to building on that success together with campaigns, competitions and content that deliver value to our supporters.

Shoaib Abedi, founder and director of, said: “We are really excited to partner with Newcastle United, a world-renowned English Premier League football club. “We are looking forward to see on the players’ sleeves in the Premier League and we will be watching on and celebrating the team’s successes with our clients and fans.”

Plus500 Become Main Sponsor of Atalanta B.C

Plus500, a leading technology platform for trading contracts for difference internationally, has signed an agreement with Atalanta Bergamasca Calcio (‘Atalanta B.C.’), to become its sole and exclusive main sponsor for a three year period beginning 1 September 2020. The deal was brokered by WH Sports, who have represented Plus500 on multiple sports sponsorship acquisitions, including main sponsorship deals with Atletico Madrid, Young Boys and Australian rugby team The Brumbies.

Atalanta B.C. are in a hugely exciting phase of their history, finishing in the top four of Serie A three times in the last four seasons. In the UEFA Champions League, the team qualified for the 2019-2020 Final-8 tournament in Lisbon and will participate in the 2020-2021 UEFA Champions League season starting from the group stage.

As part of the agreement, the Plus500 logo will feature on the front of the Atalanta B.C. jersey for both national and international games and, in addition, Plus500 will have access to branding rights.

Plus500 has derived significant returns to date through sponsorship of successful sports’ teams internationally, increasing brand recognition globally, growing brand awareness in important markets and expanding the customer base of the company in new and existing territories.

David Zruia, Chief Executive Officer of Plus500, said:  “We are pleased to be partnering with Atalanta B.C., a club that is full of soul and has a special place in the hearts of the people of Bergamo. Atalanta is a rising power in Italian and international football, and we look forward to supporting them as they continue to grow and progress, particularly as they enter another season in the UEFA Champions League. This partnership, alongside our existing sponsorship agreements, adds to the fantastic strength of our sponsorship programmes globally. It also strengthens our presence in Italy, an important market with good growth potential, and supports the international brand recognition of Plus500 and our ability to increase customer base globally.”

Luca Percassi, Chief Executive Officer of Atalanta Bergamasca Calcio, said:  “We are really happy to announce the partnership and thus welcome Plus500, a leading international company, which will be Atalanta’s main sponsor for the next three seasons. It is a great satisfaction for us to be able to collaborate with such a prestigious brand that will undoubtedly and significantly contribute to the Club’s growth. It is also a source of pride for us that Plus500, to help develop and strengthen its brand in Italy, has decided to forge this partnership with Atalanta.”

WH Sports adds teenage karting sensation to driver roster

At the age of just 14, Oliver Bearman is a multiple junior karting champion, both on a national and international stage. His accomplishments last season, claiming the 2019 X30 Junior European Series title and Junior World Finals title, make him one of the brightest talents in grass roots motorsport and WH Sports are excited to announce that Oliver is joining the agency and will be represent by our athlete management team.

Bearman – who hails from Chelmsford, Essex – is fast making a name for himself as he bids to follow countryman Lewis Hamilton all the way to the heady heights of Formula 1. Indeed, the six-time F1 World Champion is one of many to have noted the teenager’s talent, which has earned him a whole host of accolades.

Over the past four years, Bearman has won the prestigious ‘Kartmasters’ British Grand Prix, twice finished runner-up in the Super 1 National Honda Cadet Championship and – most recently – swept all before him in the IAME Winter Cup, IAME Euro Series and IAME International World Finals.

In Valencia last month, the King Edward VI Grammar School student became the first driver in history to claim the IAME Winter Cup Junior and Senior titles in consecutive years. Oliver dominated the cosmopolitan 83-strong field – comprising a great many competitors with significantly more experience than him – to sensationally clinch the X30 Senior spoils on his debut in the class, with the team he continues to enjoy so much success with – KR Sport.

Oliver will be carrying out a testing programme in 2020, alongside his karting programme with KR Sport, as he prepares to step-up to single-seaters in 2021. Oliver will be supported throughout by WH Sports, who have assembled a team of industry experts, who have successfully guided drivers from karts to Formula One, to support Oliver at this key stage in his career.

“We are delighted to welcome Oliver on-board,” enthused WH Sports Director Chris Harfield. “He is clearly a very hot commodity in the motorsport world right now, and his results speak for themselves – to have already achieved so much at such a young age is testament to what a special talent he is. We have a big responsibility to ensure Oliver’s talent is fulfilled and we have put a great team together to ensure he is fully supported.”

“The last few seasons have been an incredible journey, but I’m constantly pushing for more”, said the young English driver. “This is an important year in my career as I move up to the Senior class in karting, and I’m fully focussed on making sure I achieve the best results possible.”

“In motorsport, every single aspect counts, from skill behind the wheel to physical fitness, nutrition, engineering understanding, mental resilience and media interaction, and you need to be the complete package if you want to progress. I’m excited to have WH Sports behind me, and I know I will be learning from professionals at the very top of the industry. I can’t wait to get started!”

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