WH Sports are delighted to announce a new multi-year partnership between British sportswear group Castore and Newcastle United Football Club, which will see Castore creating bespoke kit ready for the 2021/22 Premier League season.
As part of the partnership, Castore will take over the club’s retail operations – launching a new, modernised club store at St. James’ Park, a revamped online store and additional retail outlets in Newcastle city centre.
Castore – with its slogan Better Never Stops – was founded by sporting brothers Tom and Phil Beahon in 2015. It develops highly innovative sportswear using patented fabrics and advanced technical engineering and has established impressive partnerships across a wide range of sports.
As well as collaborations with several elite athletes, including Sir Andy Murray, Owen Farrell and Adam Peaty, Castore’s growing portfolio of teams includes the McLaren Formula 1 team, Glasgow Rangers and Wolverhampton Wanderers.
Castore expects to partner with five leading clubs across Europe for the 2022/2023 season. It aims to utilise its digital expertise and capabilities in technical engineering to create products that enhance player performance and increase club revenues from branded merchandise.
Lee Charnley, Managing Director at Newcastle United, said: “We are delighted to confirm the new partnership between Newcastle United and Castore.
“Castore has already built a reputation as an aspirational brand in a highly competitive sportswear market and we feel they are a great partner for the club.
“We welcome them to Newcastle United and look forward to developing a mutually beneficial relationship.”
Tom Beahon, co-founder of Castore, said: “I am thrilled to be partnering with one of the most historic and famous clubs in English football.
“Newcastle has a huge and deeply passionate fan base, and we look forward to giving the ‘Toon Army’ something else to get excited about next season.
“We believe the partnership signals not only a new shirt for the new season but also a new start, a new better for this iconic club.”