Castore Partner Newcastle United

WH Sports are delighted to announce a new multi-year partnership between British sportswear group Castore and Newcastle United Football Club, which will see Castore creating bespoke kit ready for the 2021/22 Premier League season.

As part of the partnership, Castore will take over the club’s retail operations – launching a new, modernised club store at St. James’ Park, a revamped online store and additional retail outlets in Newcastle city centre.

Castore – with its slogan Better Never Stops – was founded by sporting brothers Tom and Phil Beahon in 2015. It develops highly innovative sportswear using patented fabrics and advanced technical engineering and has established impressive partnerships across a wide range of sports.

As well as collaborations with several elite athletes, including Sir Andy Murray, Owen Farrell and Adam Peaty, Castore’s growing portfolio of teams includes the McLaren Formula 1 team, Glasgow Rangers and Wolverhampton Wanderers.

Castore expects to partner with five leading clubs across Europe for the 2022/2023 season. It aims to utilise its digital expertise and capabilities in technical engineering to create products that enhance player performance and increase club revenues from branded merchandise.

Lee Charnley, Managing Director at Newcastle United, said: “We are delighted to confirm the new partnership between Newcastle United and Castore.

“Castore has already built a reputation as an aspirational brand in a highly competitive sportswear market and we feel they are a great partner for the club.

“We welcome them to Newcastle United and look forward to developing a mutually beneficial relationship.”

Tom Beahon, co-founder of Castore, said: “I am thrilled to be partnering with one of the most historic and famous clubs in English football.

“Newcastle has a huge and deeply passionate fan base, and we look forward to giving the ‘Toon Army’ something else to get excited about next season.

“We believe the partnership signals not only a new shirt for the new season but also a new start, a new better for this iconic club.”

ClearScore partner Fulham as sleeve sponsor for 2020/21 season

Top-flight English soccer club Fulham have named credit scoring and product marketplace ClearScore as their principal partner and sleeve sponsor.

The company’s logo was visible on the left sleeve of the Fulham players during their Premier League games against Everton and Leicester City, and will continue to appear on the team’s shirts until the end of the 2020/21 season.

In addition, ClearScore will benefit from brand exposure via pitchside LED perimeter advertising and on the scoreboard at the club’s Craven Cottage home.

The deal, which was brokered by the WH Sports agency, is the second major partnership to be signed by Fulham since their return to England’s top flight, after they named gambling firm BetVictor as their shirt sponsor for two years.

“We are excited to work with a progressive organisation which offers a broad range of financial information and services for free,” said Fulham chief executive Alistair Mackintosh. “The ClearScore logo complements our stylish playing shirts and provides fantastic exposure for the ClearScore brand to a global football audience.”

ICM.com Become The Official Sleeve Partner of Newcastle United

WH Sports are delighted to announce a new shirt sleeve partnership with between global investment house ICM.com and Newcastle United Football Club.

The Magpies’ first team will bear the award-winning firm’s ICM.com branding on their shirt sleeves over the 2020/21 Premier League season, while ICM.com will also benefit from a number of additional commercial benefits including high profile advertising and hospitality.

ICM.com is the official website of ICM Capital – an international online Forex and CFD trading firm established in 2009.

It is regulated in seven jurisdictions around the world and offers a diverse range of trading products including foreign exchange, commodities, futures and indices.

ICM.com’s Civil Liability Insurance Programme, which protects ICM clients against losses caused by any error, omission, negligence, fraud, or the failure to perform its activities or services, covers up to £5,000,000 (terms and conditions apply).

Dale Aitchison, head of commercial at Newcastle United, said: “I am delighted to welcome ICM.com to our growing roster of leading, forward-thinking partner brands. ICM.com is already an established name in the trading industry, with 20 global awards to its name. We look forward to building on that success together with campaigns, competitions and content that deliver value to our supporters.

Shoaib Abedi, founder and director of ICM.com, said: “We are really excited to partner with Newcastle United, a world-renowned English Premier League football club. “We are looking forward to see ICM.com on the players’ sleeves in the Premier League and we will be watching on and celebrating the team’s successes with our clients and fans.”

Newcastle United seals sleeve deal with StormGain

Premier League club Newcastle United has signed a new sleeve partnership with cryptocurrency trading platform StormGain.

Under the deal, StormGain will have branding on the left sleeve of all Newcastle United first-team kits during the 2019-20 season.

StormGain will also have physical signage rights at Newcastle’s St. James’ Park stadium and training ground, and will get other branding and digital activation rights.

In official statement, Newcastle said that StormGain will offer ticket give-aways, match-day hospitality experiences, signed merchandise and VIP meet-and-greets with first-team players.

The StormGain platform allows users to trade futures for cryptocurrencies such as Bitcoin and Ethereum, and can also act as a e-wallet for cryptocurrency holdings.

The deal was brokered by London-based agency WH Sports, which also brokered a similar cryptocurrency sleeve partnership between Wolverhampton Wanderers and CoinDeal last season.

ICM GRADUATE TO SLEEVE PARTNER WITH FULHAM FC

ICM GRADUATE TO SLEEVE PARTNER WITH FULHAM FC

WHS client and FX, commodity and CFD trading firm ICM.com has enhanced its partnership with Fulham by becoming the English Premier League football club’s sleeve sponsor for the 2018-19 season.

The deal was confirmed on Saturday ahead of Fulham’s opening match of the new campaign, a 2-0 home defeat against Crystal Palace. As part of the agreement, Fulham worked with ICM to create a fan-led video, which was posted on the club’s Instagram page ahead of Saturday’s match. ICM first partnered with Fulham last November.

Shoaib Abedi, founder of ICM.com, said: “We recently announced our global rebrand to ICM.com and are excited to be renewing our sponsorship with Fulham FC to present our new brand identity and new logo on the team’s shirts, resulting in global visibility. As a UK-headquartered investment firm we place a lot of value on building long-lasting relationships and feel a strong connection towards British football. Both ICM.com and Fulham FC have seen remarkable success and growth in the past 12 months and we see this set to continue alongside each other.”

 

This season marks Fulham’s return to the Premier League after a four-year absence. The ICM deal was brokered by the WH Sports Group and Director Joe Williams was thrilled to see ICM continue their relationship with the club.

ICM is a great company and a great brand and they are continuing to go from strength-to-strength. I am really pleased for Shoaib and all the ICM team and I look forward to working with them closely to ensure the partnership is as successful as possible”.

COINDEAL BECOME WOLVES SLEEVE PARTNER IN GROUND BREAKING CRYPTOCURRENCY DEAL

COINDEAL BECOME WOLVES SLEEVE PARTNER IN GROUND BREAKING CRYPTOCURRENCY DEAL

Wolves are delighted to announce global cryptocurrency exchange platform CoinDeal as 2018/19 first team shirt sleeve sponsors. The deal is the first ever sports sponsorship deal involving a cryptocurrency exchange platform, representing an exciting development for the cryptocurrency and blockchain community.

Joe Williams, director of WH Sports Group, who brokered the deal, said: “This is a groundbreaking partnership in the cryptocurrency sector, giving Coindeal a global platform to promote their cutting-edge exchange to a huge array of potential customers. We are delighted to have facilitated this with Wolves on the eve of their return to the Premier League.”

 

Shirt sleeve sponsorship debuted in the Premier League last season, and as such official sponsors CoinDeal will become the first ever shirt sleeve sponsor to feature on a Wolves shirt. CoinDeal branding will also be visible around Molineux – on LED advertising boards and the first team dugout – as well as on all first team training kit. Wolves managing director Laurie Dalrymple said: “We are absolutely thrilled to partner with CoinDeal at such an exciting time in Wolves’ history, and very pleased to announce our first ever shirt sleeve sponsor. Once more a partner has agreed to tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for.”

CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”

Founded in March 2018, CoinDeal is a cryptocurrency exchange platform which aims to offer fast, safe, and easy cryptocurrency exchange services. CoinDeal offers 22 cryptocurrency markets with currencies such as, BTC, BCH, ETH, LTC, DASH, or QTUM, also, offering two fiat currencies – EUR & USD. Uniquely, if users wish to add a new cryptocurrency to the exchange, they can launch a vote for a “new cryptocurrency”. If a certain number of users vote for the suggested cryptocurrency, it will be approved and added to the platform.

I have always had a passion for the world of sports and its impact on consumers,” said CoinDeal co-founder Kajetan Maćkowiak. At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in industry such as ours. We believe that a club like Wolves will help portray our message globally.”

It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”