Newcastle United seals sleeve deal with StormGain

Premier League club Newcastle United has signed a new sleeve partnership with cryptocurrency trading platform StormGain.

Under the deal, StormGain will have branding on the left sleeve of all Newcastle United first-team kits during the 2019-20 season.

StormGain will also have physical signage rights at Newcastle’s St. James’ Park stadium and training ground, and will get other branding and digital activation rights.

In official statement, Newcastle said that StormGain will offer ticket give-aways, match-day hospitality experiences, signed merchandise and VIP meet-and-greets with first-team players.

The StormGain platform allows users to trade futures for cryptocurrencies such as Bitcoin and Ethereum, and can also act as a e-wallet for cryptocurrency holdings.

The deal was brokered by London-based agency WH Sports, which also brokered a similar cryptocurrency sleeve partnership between Wolverhampton Wanderers and CoinDeal last season.

ICM GRADUATE TO SLEEVE PARTNER WITH FULHAM FC

ICM GRADUATE TO SLEEVE PARTNER WITH FULHAM FC

WHS client and FX, commodity and CFD trading firm ICM.com has enhanced its partnership with Fulham by becoming the English Premier League football club’s sleeve sponsor for the 2018-19 season.

The deal was confirmed on Saturday ahead of Fulham’s opening match of the new campaign, a 2-0 home defeat against Crystal Palace. As part of the agreement, Fulham worked with ICM to create a fan-led video, which was posted on the club’s Instagram page ahead of Saturday’s match. ICM first partnered with Fulham last November.

Shoaib Abedi, founder of ICM.com, said: “We recently announced our global rebrand to ICM.com and are excited to be renewing our sponsorship with Fulham FC to present our new brand identity and new logo on the team’s shirts, resulting in global visibility. As a UK-headquartered investment firm we place a lot of value on building long-lasting relationships and feel a strong connection towards British football. Both ICM.com and Fulham FC have seen remarkable success and growth in the past 12 months and we see this set to continue alongside each other.”

 

This season marks Fulham’s return to the Premier League after a four-year absence. The ICM deal was brokered by the WH Sports Group and Director Joe Williams was thrilled to see ICM continue their relationship with the club.

ICM is a great company and a great brand and they are continuing to go from strength-to-strength. I am really pleased for Shoaib and all the ICM team and I look forward to working with them closely to ensure the partnership is as successful as possible”.

COINDEAL BECOME WOLVES SLEEVE PARTNER IN GROUND BREAKING CRYPTOCURRENCY DEAL

COINDEAL BECOME WOLVES SLEEVE PARTNER IN GROUND BREAKING CRYPTOCURRENCY DEAL

Wolves are delighted to announce global cryptocurrency exchange platform CoinDeal as 2018/19 first team shirt sleeve sponsors. The deal is the first ever sports sponsorship deal involving a cryptocurrency exchange platform, representing an exciting development for the cryptocurrency and blockchain community.

Joe Williams, director of WH Sports Group, who brokered the deal, said: “This is a groundbreaking partnership in the cryptocurrency sector, giving Coindeal a global platform to promote their cutting-edge exchange to a huge array of potential customers. We are delighted to have facilitated this with Wolves on the eve of their return to the Premier League.”

 

Shirt sleeve sponsorship debuted in the Premier League last season, and as such official sponsors CoinDeal will become the first ever shirt sleeve sponsor to feature on a Wolves shirt. CoinDeal branding will also be visible around Molineux – on LED advertising boards and the first team dugout – as well as on all first team training kit. Wolves managing director Laurie Dalrymple said: “We are absolutely thrilled to partner with CoinDeal at such an exciting time in Wolves’ history, and very pleased to announce our first ever shirt sleeve sponsor. Once more a partner has agreed to tweaking the colour of their logo to complement our kit, which is a huge gesture of goodwill towards the club and its fans, and something we are very grateful for.”

CoinDeal is a bold and progressive company, who we believe to be an ideal match to become one of our principal partners, and we look forward to working with them throughout our first season back in the Premier League.”

Founded in March 2018, CoinDeal is a cryptocurrency exchange platform which aims to offer fast, safe, and easy cryptocurrency exchange services. CoinDeal offers 22 cryptocurrency markets with currencies such as, BTC, BCH, ETH, LTC, DASH, or QTUM, also, offering two fiat currencies – EUR & USD. Uniquely, if users wish to add a new cryptocurrency to the exchange, they can launch a vote for a “new cryptocurrency”. If a certain number of users vote for the suggested cryptocurrency, it will be approved and added to the platform.

I have always had a passion for the world of sports and its impact on consumers,” said CoinDeal co-founder Kajetan Maćkowiak. At CoinDeal we are very aware of the impact that football marketing can have on brand and its community, especially in industry such as ours. We believe that a club like Wolves will help portray our message globally.”

It is an incredibly exciting time to be involved with Wolves, on the eve of their return to the English Premier League and we look forward to supporting them to ensure they continue their incredible performance levels both on and off the pitch.”