WH Sports are delighted to announce our role in representing British apparel brand Castore and brokering their newest partnership with Australian professional rugby league football club Sydney Roosters, their first partnership in Australian sport.
November marks the start of a 5 year deal with the Roosters, commencing with the 2021 season. The movement into the Australian sportswear market is a clear demonstration of Castore’s plan for international growth, that will ignite the future of athletic sportswear.
“We are thrilled to enter this partnership with the Sydney Roosters, one of Australia’s most successful sporting franchises” – Castore Managing Director, Thomas Beahon.
The Sydney Roosters is the only Foundation Club remaining to have completed in every professional season since 1908. The Roosters have won 15 Premierships and are also the most successful team in World Club Challenge history, currently holding 5 World Championships.
Castore’s philosophy is ‘Better Never Stops’, which is why they continuously innovate to create products that make athletes better, developing fabrics that perform for the individuals that wear them, strengthening their movements and proving that there truly is nothing like them in the market. This philosophy synchronises with the Sydney Roosters’ vision and wonderful tradition to be better each day, both as athletes and individuals.
The partnership with Sydney Roosters, gives Castore the pleasure of manufacturing the famous Tricolours jersey; a piece that will capture the innovation and highest technical standard that they serve at Castore, with the symbolic emblem of the Australian Club.
Castore continue to produce the highest quality of product, working with the top manufacturing facilities in the world to ensure the high level proudly generated at Castore is maintained for both athletes and fans, and we are delighted that the Club and directors support the impact of such an exciting partnership.
“The Roosters are proud to have been approached and identified by Castore…The Australian Sporting marketing landscape is one of the most competitive in the world and to be identified by Castore as their preferred Club is very humbling. We look forward to unveiling an exciting range of products for our members and fans. Equally, our players are very excited to be wearing Castore apparel for the next five years” – Sydney Roosters COO Jarrod Johnstone.